TechFin refers to the entry of technology majors into the financial services space. For instance, well-known technology players such as Amazon, Google, Apple, Facebook and several telecom companies have forayed into the lucrative BFSI sector. And this development adds to the woes of incumbents already fighting off specialized FinTech companies and branchless, licensed digital banks. And plenty of capital from aggressive VC funds is only adding fuel to the fire. All things considered, TechFin entrants seem to be winning!